Echolac was founded in Tokyo in 1964 by Mr. Reizo Koseki as a part of Kodama Chemical under the Mitsubishi Corporation. Driven to innovate from the very beginning, Echolac developed the world’s first ABS attaché case in 1965.

Still today after more than 50 years, we embody that same spirit of fine manufacturing with an attention to beauty, elegance, detail, precision and quality that is true to our heritage.


We apply the cumulative experience that we together at Echolac have gained through more than 50 years of design, development, manufacturing, and quality assurance, together with our true and authentic drive to do things better every single day in order to create and deliver products that help you power your journey like no other luggage brand can.


Design and beautiful balance has always been a cornerstone of the brand. Throughout the years, Echolac has been recognized for quality and good design by institutions such as the German Stiftung Warentest, the Japanese Good Design Award, and the China Red Star Design Award.



Echolac is still today after more than 50 years uniquely designed, engineered, developed, manufactured, and delivered by luggage professionals to meet the requirements of professional use. Echolac products are a perfect fit for individuals and organizations who are quality and design driven, who are ready to evolve from the status quo, and who strive for a better alternative.


East meets West is a concept that we usually talk about as being at the core of who we are. We truly believe in the positive power that is unleashed when people from differing origins meet and learn from one another. In harmony with this, Echolac is truly an international brand with representation in more than 80 countries around the globe. The head office is located in the heart of Shanghai since 2009. European headquarters are located in Denmark and Italy. The design and development teams are based in Milano, Shanghai, and Gothenburg.


When you think of Echolac you must think of serenity. Peace of mind. Calm. Bliss. Harmony. This is what so many of us seek in our travels, so why not start with your bag or luggage?

We design and develop our products to work for you every time you use them as effortlessly as possible. To us, everything does matter. We select our materials, textiles, components, and colors not only because they may work great and look great, but they also need to make us, and you, feel great. That is the magic of Serenity to go.



Our greatest endeavor is to meet and exceed any expectations that you may have in your luggage while surprising you and ourselves through the joy and beauty of innovation.

Our mission is to push the limits of available materials, of what we can do through craftsmanship and machinery, and not least to push the limits of our creative minds. It is to learn and apply this knowledge as a result of truly listening to our product users, our dealer partners and to the best version of ourselves. To respect the world around us, to study it carefully and the evolution of travel within it.

All in pursuit of our vision of creating and making the ultimate luggage designed to assist you and us wherever we may be headed, that we should be able to travel with greater ease, with greater comfort and with more security while surrounded by beauty.

For us, ECHOLAC means in essence to listen, and then to respond in form and in function through our cumulative expertise, skills, means and hard work.

Wherever you are headed, you should know that we have done our best to make your travel gear something that will enhance your experience. We can almost promise you that Echolac will make it better. Echolac - Serenity to go.

Safe travels into the future,

Elton Zheng

President, Echolac International